Innovative Real Estate Marketing

Our in-house Marketing Department was created in 1997 with the goal of establishing brand recognition in and out of the region. All materials are designed to set us apart from all others in the marketplace. This is accomplished through consistent use of our design style. Our in-house staff of designers and media experts provide you with over 60 years of experience in print, broadcast, and internet promotion. Depending on your needs, Chase may offer some or all of the following marketing and advertising strategies:

• Maximum Internet and Web exposure
  
• Lead generation campaigns
  
• Professional photography & copywriting
  
• Stylized brochures, flyers and postcards
  
• Strategic print advertising
  
• Targeted and exclusive direct mail campaigns
  
• Highly-developed public relations programs
  
• Media-focused special events
  
• Leading industry market reports
  
  

MARKETING AND ADVERTISING TECHNIQUES THAT MAKE A DIFFERENCE

TECHNOLOGY In today's fast paced society, buyers and sellers all over the world are depending on the internet as their key connection to their next real estate investment. Our homes are showcased on more websites each year. A variety of techniques are used to increase our clients' visibility, property options and lead generation opportunities throughout the world. In addition to our company websites, properties are featured on other industry leading sites that provide exposure to a wide variety of markets.

LOCAL ADVERTISING & PROMOTION We select various print publications for targeted exposure. Editorial content, position, market reach and frequency are considered in the overall advertising program that is planned in three-month blocks. We closely monitors each publication for its ability to hit targeted audiences with broad market reach. Some of the local publications we use include the Reno Gazette Journal, Tahoe Daily Tribune, North Lake Tahoe Bonanza, Sierra Sun, Homes Magazine (Reno, North Lake Tahoe, and South Lake Tahoe), Homes & Land and Home Seekers, providing print and online advertisement.

In addition to the print medium, we invest in a variety of broadcast advertising opportunities on radio and television. We also cooperatively supports endless non-profit events and national public radio sponsorships.

NATIONAL & INTERNATIONAL ADVERTISING When it comes to promoting our luxury properties, we hold some of the finest connections to the world's most prestigious publications. The cumulative circulation of our partner publications far outreaches our competitors'.

Some of our most successful ad placements and complimenting public relations articles span the pages of Luxury Real Estate, Forbes, Leading Estates of the World, The Wall Street Journal, Unique Homes, duPont Registry, Estates West and Residence International, providing an online presence in addition to the gorgeous magazine publications.

FLYERS, BROCHURES & INTERNET PRESENTATIONS Using professional quality photography, we will produce brochures comprehensively detailing and properly depicting the property and its features. These brochures are distributely widely, and accompanied by online brochures and property tours emailed to our broad network.

We also offer very sophisticated photography and creative copy writing for its properties. Our internet video magazine presentations (for selected properties) is distributed on the web through TahoeSierraStories.com. Additional distribution by Inman News is on AOL, GOOGLE, YAHOO and MSN.

TARGETED DIRECT MAIL We believe that direct mail works when a well-represented product reaches a receptive audience. We have a client base that's been developed over 20 years. In addition, with our extensive contacts and exclusive affiliations, targeted mailing lists are available from all over the world which can tap our clients into the market that makes sense.

PUBLIC RELATIONS One of the most important principles is public relations. Depending on the property, we develop proactive, strategic public outreach campaigns designed to meet your goals and increase interest. Each month, our public relations firm prepares and distributes press releases to the appropriate media on any listing that justifies coverage. Accolades include editorials with the Wall Street Journal, NBC Nightly News, the New York Times, Fox Television Network, San Francisco Chronicle and Los Angeles Times.