Home Pricing Strategy
Pricing your home at optimal market value is important key to procuring
a sale. All the marketing in the world is not going to attract offers
if selling agents and prospective buyers do not perceive the property
to be a good value. We provide comprehensive market analysis, or CMA's,
for your home before we list it to help you identify the best price
point for your home sale.
A property unique in character and price has a more limited market than
that of more traditional makeup. To accomplish a successful sale in a
desirable time frame, it is important to make a careful decision in
pricing your property and to leave room for a price reduction based on
feedback from your showings.
We are comitted to getting you the highest dollar for your home, and
know that time on the market is a cost to bear. Pricing your home to
target the broadest range of buyers in that price range is optimal for
cutting the cots in holding onto the property for a long period of
time. This strategy along with maximum property exposure works to our
seller's advantage, targeting the largest number of buyers looking in a
price range.
Selling Price Versus Timing
Timing is extremely important in the real estate
market. The graph below illustrates the importance of placing your
property on the market at a realistic price and terms from the very
beginning. A property attracts the most excitement in interest from the
real estate community and potential buyers when it is first listed;
therefore, it has the highest chances of a sale when it is new on the
market. We debut an arsenal of marketing tools from print ad, direct
mail/email, web, flyers, home video, broker tours and showings so you
get the most exposure for home in the initial listing period.
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