Tahoe Home Sellers
Presentation is everything. Buyers decide whether they’ll view your home by the images and listing detail. It is imperative to use at least 25 high quality photos as allowed on our Incline Village MLS. Many real estate websites rank listings by # of photos used and Buyers can get a true feel for your home with more photos and detail. Not many agents go the extra mile to create a property website featuring a virtual tour, property plans and data attachments, video and detailing all the features to entice Buyers to come view the home. Lexi creates a unique website for every one of her listings. Your personal property website provides a lot more detail than our limited MLS provides, and gives you prominence in Google and top real estate search sites, unlike the limitations of a virtual tour on a third party provider website.
Exposure brings buyers to your home. Intero is the #1 producing broker in Silicon Valley, with the most innovative technology and largest Bay Area buyer connection. Our listings are featured in Real Estate magazines and publications such as “Just Luxe” Luxury Homes (see April 22, 2011 article on our Lakefront listing at 32 Crystal Drive). We do full color listing pages in the Tahoe Bonanza, in Homes & Land and Premier Homes, and in our Intero Magazine inserted into regional property magazines and into the Bonanza July 4th Edition. As a marketing professional, Lexi's property postcards, newsletters and flyers reach thousands of potential buyers through the mail and online. Lexi works closely with over 1,900 Intero agents in the Bay Area, Silicon Valley, and the West to network with their Buyers. View Lexi's recent contribution to the San Jose Mercury News article "Tech rich vacation home buyers head to Tahoe".
Marketing Examples
| Homes & Land | Homes Cover | Intero Magazine | Intero Website |
| Just Luxe Article | Bonanza Article | Bonanza Weekly | Intero #1 Sales |
| SJC IPO Article | Web Marketing | Property Postcard | Property Flyer |
Web Search- 89% of Buyers search for homes online- NAR 2010. Your property will get the highest rankings through our web marketing program. We acquire featured status for our listings in Realtor.com, Zillow, Trulia, Yahoo, InteroTahoe.com, BuyTahoeHomes.com all ranked in the top 12 sites for Google search “Incline Village Real Estate”. Best of all, your personal property website features keywords for top rankings on Tahoe real estate searches, bringing buyers directly to your listing. we syndicate your listing website to all popular Blogs and my Buyer network on Facebook. We use Google Analytics to track your site viewers, and have a comprehensive profile of all your web leads. View recent sales and property websites.
Accessibility- available to show anytime. We use Showing Time software to log all of your showings and report feedback to you directly, and I take upmost care to present your home- lights on, blinds open, heat on and close it up just as carefully. We do not make Buyer’s agents pick up keys to show property, that is a sure way for agents to skip your home and show one that’s more accessible. Both Anne and Lexi are full time agents who work out of Intero’s 570 Lakeshore Office, and are always available to meet with buyers and show homes.
Negotiating skills close sales. In January 2011, Lexi closed two sales totaling over $4M. In both sales, she successfully brought the parties together who were initially $500K apart. Lexi has worked in site planning and project management, and am able to pull together resources Buyer’s need in terms of repair costs, remodel costs, TRPA and Washoe County permit documents. Both Anne and Lexi take time to listen to the parties and are able to resolve issues that can stand in the way of a sale. We have closed over $7M in sales since last summer, and would love the opportunity to put our hard work and skills into selling your home this year.
Why list with Lexi? More Buyers are looking and sales numbers are improving. Homes that are priced fairly and marketed correctly are selling, but the key is to target Buyer’s looking for your features or potential. Homes either close to the Lake or with Lake views, access to trails, proximity to the golf courses, the Village, the ski area or open space are common features Buyer’s are ask for in Incline Village and Crystal Bay. Remodeled homes and new construction are desirable, but the potential to upgrade features like the kitchen, bathrooms, flooring or the exterior can be presented to Buyer’s in simple figures to overcome this challenge with older homes.
